News for 'Media Marketing'

Why OTT Wants To Dub South Films

Why OTT Wants To Dub South Films

Rediff.com8 Dec 2025

'For OTT platforms, securing dubbed rights often makes greater business sense, enabling them to serve diverse regional audiences more effectively.'

Why Freebies May Not Save Stalin's DMK

Why Freebies May Not Save Stalin's DMK

Rediff.com16 Jan 2026

While the DMK depends on a 'silver sieve' of welfare schemes to stay in power, its support is slowly draining away under the weight of poor governance, corruption, and voters who are no longer satisfied with benefits alone and now want basic administration to work, observes N Sathiya Moorthy.

India, New Zealand conclude FTA negotiations

India, New Zealand conclude FTA negotiations

Rediff.com22 Dec 2025

New Zealand Prime Minister Christopher Luxon on Monday said the negotiations for a free trade agreement with India have been concluded.

India free to buy oil from sources it deems beneficial, says Russia

India free to buy oil from sources it deems beneficial, says Russia

Rediff.com9 Dec 2025

Two days after Russian President Vladimir Putin concluded his visit to India, during which he assured that Moscow would remain a reliable energy supplier, the Kremlin on Monday said that India, as a sovereign nation, is free to buy oil from sources it deems beneficial. It expressed confidence that New Delhi will continue to prioritise its economic interests.

Entry-level 5G smartphone market hots up ahead of festival season

Entry-level 5G smartphone market hots up ahead of festival season

Rediff.com19 Sep 2025

India's entry-level 5G smartphone segment, typically held to be those priced below 10,000, is set to bustle in the upcoming festival season as brands like HMD, Poco, and Lava launch their products.

'Audiences Are No Longer Loyal To Language'

'Audiences Are No Longer Loyal To Language'

Rediff.com29 Nov 2025

'Audiences are loyal to good content.'

WPL Win May Boost Deepti Sharma's Brand Appeal

WPL Win May Boost Deepti Sharma's Brand Appeal

Rediff.com8 Dec 2025

'Her outstanding performance in the World Cup has definitely added to her brand value significantly. The high WPL bids validate it more.'

1st Drive Review: Tata Harrier 1.5L Petrol

1st Drive Review: Tata Harrier 1.5L Petrol

Rediff.com22 Dec 2025

The 1.5-litre Hyperion petrol engine masterfully blends everyday driving with a sophisticated, tech-laden interior that elevates the entire experience.

How To Choose MFs Smartly

How To Choose MFs Smartly

Rediff.com3 Dec 2025

Investors who constantly hop between 'top-performing' funds often end up earning far lower returns than the very funds they invest in -- simply because they enter late and exit early. Best investors don't chase returns, they chase discipline, says Ramalingam Kalirajan.

'Biggest Meltdown In Indian Aviation History'

'Biggest Meltdown In Indian Aviation History'

Rediff.com12 Dec 2025

'It has got to be the biggest error in aviation. If it is the biggest error, then all those individuals in positions of power should be removed because they have caused the biggest meltdown in Indian aviation history.'

Ladies! Kartik Aaryan Is Looking For True Romance

Ladies! Kartik Aaryan Is Looking For True Romance

Rediff.com18 Dec 2025

'Finding it on screen because I am not getting it in real life.'

'Dehradun Police Wanted To Protect The Killers'

'Dehradun Police Wanted To Protect The Killers'

Rediff.com1 Jan 2026

'The worst part is that after the attack on December 9, the Dehradun police refused to register an FIR for the murder.'

Can India Solve The Air Pollution Problem?

Can India Solve The Air Pollution Problem?

Rediff.com5 Jan 2026

Mundane as it may seem, this is in some ways a metaphor for the challenges facing the nation, argue Arvind Subramanian and Devesh Kapur in their new book, A Sixth Of Humanity.

Messi event fiasco: Mamata accepts sports minister's resignation

Messi event fiasco: Mamata accepts sports minister's resignation

Rediff.com17 Dec 2025

West Bengal Chief Minister Mamata Banerjee on Tuesday accepted Aroop Biswas's resignation as the sports minister in the wake of the controversy over the mismanagement of football icon Lionel Messi's event last week, a senior leader of the ruling Trinamool Congress said.

As algo trading rises, Sebi chief urges stronger risk controls

As algo trading rises, Sebi chief urges stronger risk controls

Rediff.com12 Nov 2025

The rise of algorithmic and high-frequency trading brings efficiency but also demands robust risk controls, real-time monitoring and compliance safeguards, Securities and Exchange Board of India Chairman Tuhin Kanta Pandey told the Morningstar Investment Conference India 2025.

In An AI-Obsessed World, India's Craft May Redefine 'Made In India'

In An AI-Obsessed World, India's Craft May Redefine 'Made In India'

Rediff.com2 Dec 2025

What is currently perceived as a massive, low-tech liability could become a high-value, export-oriented economic engine, points out Ajit Balakrishnan.

2 killed, 38 cops among 45 hurt in Assam's violence-hit Karbi Anglong

2 killed, 38 cops among 45 hurt in Assam's violence-hit Karbi Anglong

Rediff.com24 Dec 2025

The body of a 25-year-old specially abled youth, Suresh Dey, was recovered from a building that was set ablaze by the agitators while another person, identified as Athik Timung, was killed during the clash, a police officer said.

Yami Slams A Trend That Feels Like 'Extortion'

Yami Slams A Trend That Feels Like 'Extortion'

Rediff.com4 Dec 2025

'This so called trend of giving money, in the disguise of marketing a film, to ensure good 'hype' for a film is created or else 'they' will continuously write negative things (even before the film is released), until you pay 'them' money feels nothing but kind of extortion.'

Ola Electric rebuts LG tech leak claims

Ola Electric rebuts LG tech leak claims

Rediff.com10 Nov 2025

Ola Electric has denied media reports suggesting its involvement in a leak of proprietary pouch cell technology (tech) from South Korea's LG Energy Solution, calling the allegations "baseless". The company said it has no commercial or research interest in the older pouch cell format cited in the reports, emphasising that its new 4680 Bharat Cell - based on advanced dry-electrode cylindrical tech - is already in commercial production.

'Digital Arrests Are The Most Challenging'

'Digital Arrests Are The Most Challenging'

Rediff.com28 Nov 2025

'Digital arrests are the cutting edge of the problem and the most challenging part of the ecosystem right now.'

Sensex jumps 567 points amid global stocks rally

Sensex jumps 567 points amid global stocks rally

Rediff.com27 Oct 2025

Among Sensex firms, Bharti Airtel, Reliance Industries, Eternal, State Bank of India, Tata Steel and HDFC Bank were the major gainers. However, Kotak Mahindra Bank, Bharat Electronics, Infosys and Bajaj Finance were among the laggards.

Sebi Eases IPO Lock-In Rules

Sebi Eases IPO Lock-In Rules

Rediff.com14 Nov 2025

Sebi has proposed allowing depositories to mark such pledged shares as 'non-transferable' for the duration of the lock-in period, based on instructions from the issuer.

Media baron Sanjog Gupta is ICC's new CEO

Media baron Sanjog Gupta is ICC's new CEO

Rediff.com7 Jul 2025

'I look forward to contributing to the next phase of cricket's evolution, expanding its global footprint, enhancing the fan experience, and working closely with ICC Member Boards to build on our strong foundations.'

LG asks Delhi police to track ammonium nitrate sales

LG asks Delhi police to track ammonium nitrate sales

Rediff.com21 Nov 2025

Delhi LG V K Saxena has directed police to maintain a digital record of entities purchasing and selling ammonium nitrate and to undertake rigorous security audits of busy markets and ISBTs, days after a blast near the Red Fort.

Want To Quit Your Job? Answer These Questions First

Want To Quit Your Job? Answer These Questions First

Rediff.com28 Nov 2025

The size or turnover of a company, or even the salary package offered, no longer prevents employees from quitting, notices rediffGURU Pradeep Pramanik.

Why Short-Sellers Are Key For Balanced Market

Why Short-Sellers Are Key For Balanced Market

Rediff.com25 Jul 2025

When shorts are based on perceived corporate mismanagement or malfeasance, as in cases like Enron and Satyam, they enable the financial system to work efficiently, points out Devangshu Datta.

We expect deposit rates to moderate post rate cut: RBI

We expect deposit rates to moderate post rate cut: RBI

Rediff.com6 Dec 2025

Reserve Bank of India (RBI) Governor Sanjay Malhotra, and Deputy Governors Poonam Gupta, T Rabi Sankar, Swaminathan J, and S C Murmu on Friday addressed issues during the post-policy media interaction.

CAFE-III: 'Gas guzzler' makers setting a 'wrong narrative', says Maruti

CAFE-III: 'Gas guzzler' makers setting a 'wrong narrative', says Maruti

Rediff.com1 Dec 2025

Companies with "gas guzzlers" are trying to set up the wrong narrative against small cars getting relaxation in the proposed corporate average fuel efficiency (CAFE-III) norms on the basis of weight, Maruti Suzuki senior executive officer corporate affairs Rahul Bharti said on Monday, bringing to the fore deep division among carmakers regarding the upcoming rules.

Modi, Putin unveil 2030 roadmap amid US pressure

Modi, Putin unveil 2030 roadmap amid US pressure

Rediff.com5 Dec 2025

India and Russia have solidified a five-year plan to enhance their economic and trade partnership, while also addressing the ongoing conflict in Ukraine and the threat of terrorism.

No takers for ISL rights! AIFF to decide next steps

No takers for ISL rights! AIFF to decide next steps

Rediff.com7 Nov 2025

The development comes as the AIFF looks to redefine its commercial framework for the ISL, India's top-tier football competition, after the conclusion of its previous agreement cycle.

'Powerful Individuals Escape Accountability In This Country'

'Powerful Individuals Escape Accountability In This Country'

Rediff.com26 Dec 2025

'Judges have transmitted a terrible message to citizens across the nation. All right-thinking individuals will be disturbed by what the Delhi high court judges have done.'

'Our anger has turned into desperation': Indian footballers demand ISL revival

'Our anger has turned into desperation': Indian footballers demand ISL revival

Rediff.com11 Nov 2025

India's distressed football players issued a joint statement on Tuesday pleading with the administrators to get the currently paused Indian Super League (ISL) season underway.

'Job Losses Will Come First, Job Creation Will Come Later'

'Job Losses Will Come First, Job Creation Will Come Later'

Rediff.com3 Dec 2025

'When AI comes in, coders in Bangalore or Hyderabad will lose their jobs.'

Oppo X9 Pro Unveiled In India

Oppo X9 Pro Unveiled In India

Rediff.com18 Nov 2025

Oppo has officially introduced its Find X9 range to the Indian market, bringing with it the advanced Dimensity 9500 platform and an exceptionally large battery setup that crosses the 7,000mAh threshold.

India signs first LPG term deal with US to import 2.2 mt of cooking gas

India signs first LPG term deal with US to import 2.2 mt of cooking gas

Rediff.com18 Nov 2025

In a first, Indian oil public sector undertakings (PSUs) finalised a one-year contract to import around 2.2 million tonnes (mt) of liquefied petroleum gas (LPG) from the US. The LPG import deal comes at a time when negotiations for an India-US bilateral trade agreement (BTA) are gathering steam. Earlier in the month, US President Donald Trump had said Washington and New Delhi were "pretty close" to reaching a fair trade deal.

Apple India shipments grew 25% in Q4, Vivo tops smartphone market

Apple India shipments grew 25% in Q4, Vivo tops smartphone market

Rediff.com5 May 2025

Apple's iPhone supplies in India grew 25 per cent year-on-year in March quarter 2025, capturing 8 per cent market share, a CyberMedia Research report said on Monday.

Did Modi really assure Trump on not buying Russian oil? Govt responds

Did Modi really assure Trump on not buying Russian oil? Govt responds

Rediff.com16 Oct 2025

India said it is broad-basing and diversifying sourcing of petroleum product to meet market conditions.

India's exports drop 11.8%; trade deficit widens to $41.8 bn

India's exports drop 11.8%; trade deficit widens to $41.8 bn

Rediff.com17 Nov 2025

India's exports contracted 11.8 per cent to $34.38 billion in October, showed government data released on Monday. Imports jumped 16.63 per cent to $76.06 billion.

Hybrids outpace petrol, EVs for buyers, shows survey

Hybrids outpace petrol, EVs for buyers, shows survey

Rediff.com17 Oct 2025

Grant Thornton Bharat's latest survey indicates that hybrids are set to consolidate market share this festive season, bridging the gap between conventional petrol engines and the emerging electric vehicle segment.

India a top priority: Prosus CEO

India a top priority: Prosus CEO

Rediff.com2 Dec 2025

Highlighting India as the company's most important growth market, Fabricio Bloisi, group chief executive officer (CEO) of the Dutch technology investor Prosus signaled a sharp acceleration in artificial-intelligence investments across its portfolio in the country.